The beauty industry is always trying to help us cut corners with new ‘miracle’ products but some of these are more of a hindrance than a help.
For every wonderful invention like a BB Cream or a dry shampoo, there are double the amount of products with fancy names and big promises that don’t live up to the hype.
Even most beauty advertising is fake if you look at the small print on the bottom of the page or screen. When it says ’98% of women agree’ they could have only asked five people and mascara and hair ads are frequently styled with fake lashes and extensions.
I recently bought a can of Nivea deodorant which promises to protect against sweating caused by stress (I have a wild toddler). However, it leaves terrible white marks that stain your clothing and look awful and I never seem to notice them until I have left the house. White deodorant marks are stressful so this is both a lie and an epic fail from Nivea.
Here are a few other untruths that get on my nerves:
Chip resistant nail varnish – This is the unicorn of beauty products, a beautiful idea but purely fictional. It is impossible to avoid chipping with standard nail varnish and I have usually had to touch a nail up within 24 hours. I would feel less annoyed buying it if it was branded as ‘chip reducing’ or ‘super hard’
Whitening toothpaste – I buy this but I’m pretty sure it doesn’t work. I have never noticed any difference in the shade of my teeth from a toothpaste, even concentrated ones. If there is a difference, it must be hard to see with the naked eye.
Glide on eyeliner – I have no eyeliner that ‘glides on’. Some of them are easy to apply but none solve the age-old problem of how to get both eyes the same. By this I mean that, as I am right-handed, it applies smoothly on my right eye but it is never as easy or as neat on the left
Hair tools – I am wary of anything that claims it can transform my hair into a bun, chignon or tumbling curls in an instant. I have a few of these items, such as a hair donut, that work perfectly well but still require effort and concentration to avoid looking ridiculous.
Streak free fake tan – For the fair-skinned this is a fallacy. You need to have a dark complexion or a build-up of several tan layers before the contrast between light and dark is invisible. Every year I try a different product and every year there will be a pale patch or a dark smear somewhere that lets it down.
Mascara - There are so many types of mascara – do I want volume or length or lash separation or to magnify my lashes by 5, 10 or 15 times? Unfortunately none of them are called longer, darker and fatter which is generally what I am after. I steer clear of ‘clump free’, which means too watery, and ‘water proof’, which means impossible to remove.
The language of beauty is designed to sell products rather than mislead us but it means nothing if you don’t get results. Companies don’t need to lie to get our attention but they do need to deliver a product that does what it says it will. If you don’t raise expectations so high then they don’t drop so low. It’s time the cosmetic companies had a reality check and realise that promising something better that works well is a greater selling point than something that promises it all and doesn’t deliver.